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PPC Advertising

Pay-Per-Click That Pays You Back

Capture high-intent demand at the exact moment people search for your products or services. Our PPC strategies are built for efficiency, scale, and measurable profit — not wasted spend.

PPC advertising dashboard showing Google Ads campaign performance with click-through rates and conversion data
10x
Average ROAS
-40%
Avg CPA Reduction
£5M+
Ad Spend Managed
200+
Campaigns Optimised
The Challenge

Why Your PPC Campaigns Are Losing Money

Most businesses waste 20-40% of their ad spend on poorly optimised campaigns. Here's where the money goes.

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Bidding on broad keywords that drive clicks but no conversions

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No negative keyword strategy — you're paying for irrelevant searches

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Generic ad copy that doesn't differentiate you from 10 other advertisers

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Landing pages that don't match the search intent or ad promise

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No conversion tracking — you have no idea which keywords drive revenue

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Set-it-and-forget-it management with no ongoing optimisation

Our Solution

PPC Campaigns Engineered for Profit

We treat every pound of ad spend like it's our own. Every campaign is built, monitored, and optimised with one goal: maximising your return on investment.

Google Search Ads

Targeted search campaigns capturing high-intent queries. We build tight keyword groups with matched ad copy and landing pages for maximum quality scores.

Google Shopping Ads

Product feed optimisation and Shopping campaign structures that put your products in front of buyers ready to purchase. Maximised impression share at optimal CPA.

Microsoft / Bing Ads

Tap into the often-overlooked Microsoft network for lower CPCs and high-quality traffic from a demographic that over-indexes on purchasing power.

Remarketing & Display

Re-engage visitors who didn't convert with targeted display and remarketing campaigns that bring them back at the right moment with the right message.

Landing Page Optimisation

Campaign-aligned landing pages with clear messaging, strong CTAs, and fast load times. A/B tested continuously to improve conversion rates.

Bid Management & Automation

Smart bidding strategies combined with manual oversight. We leverage automation where it works and maintain control where it matters.

Our Process

How We Get Results

Account Audit & Strategy

We audit your current PPC performance, identify wasted spend, and build a strategy focused on your highest-value keywords and audiences.

Campaign Build & Launch

We structure campaigns for granular control — tight ad groups, compelling ad copy, proper extensions, and optimised landing pages.

Tracking & Attribution

We set up comprehensive conversion tracking, UTM parameters, and attribution models so every conversion is accounted for.

Optimise & Scale

Daily bid management, weekly search term reviews, A/B creative testing, and monthly strategy reviews to continuously improve ROAS.

FAQ

Frequently Asked Questions

How much should I spend on PPC?+
It depends on your industry, competition, and goals. We typically recommend a minimum of £1,000/month for meaningful results, but we'll advise on the optimal budget for your specific situation during the free audit.
How quickly will PPC generate leads?+
PPC can generate leads from day one of launching. We typically see campaigns reach optimal performance within 4-6 weeks as we gather data and optimise.
What's a good ROAS for PPC?+
This varies by industry and margins. E-commerce brands typically aim for 4-8x ROAS. Lead gen businesses focus on CPA targets. We'll define realistic benchmarks during strategy development.
Do you manage the landing pages too?+
Yes. We design and build campaign-specific landing pages because the ad-to-landing page experience is critical for conversions. A great ad with a bad landing page is wasted spend.
Can you take over our existing Google Ads account?+
Absolutely. We'll audit your current account, identify quick wins and long-term improvements, and implement changes systematically without disrupting what's already working.

Ready to Get Started?

Get a free audit and personalised strategy. No contracts, no hard sell — just results.

Book Your Free Consultation